Brand Identity Guide


Whether you have a fully developed brand identity or if you’re just starting out, staying “on brand” can be tough. You might remember that red is your primary brand color, but what red? If you have brand fonts, it’s tough to know which should be used for your titles versus for the body copy. It’s hard to keep track of it all, but what if you could have an easy summary to reference at any time. Your brand identity guide will provide you with just that, a guide to your most important brand elements. This way, you can stay consistent and deliver a professional experience to your clients.


What is a brand identity guide?

A brand identity guide is a visual reference of your most significant branding elements. Depending on where your brand, this may include your multiple logo variations, brand fonts and colors, and different support elements to bring that unique pop of personality. The guide is specific and clear to bring ease and confidence to your design process. Easily hand this guide to any graphic artist you work with! Or hang it above your desk to reference quickly while editing your website or creating a new promotion. Each guide is customized to your brand and will be built collaboratively around your needs.


My Process

Branding consultation

+ Meeting in-person or via Skype/Facetime to discuss brand voice, audience, style, aesthetic, etc.

+ Discussion diving deep into who you are, what you love, and how to best represent your brand

Collaborative design

+ Based on consultation discussion, two vision designs will be created to choose from

+ With a round of revision, identity will be finalized

Custom brand identity guide

+ Custom aesthetic mood board, designed to support your brand vision, as well as serve as a reminder of the goal aesthetic

+ Full identity guide, including color codes, image files, and ready to use font files


Your Investment: $400

I keep my costs as low as possible, to help my clients save money for their own materials, products, and services. I want to help you build your business with materials and knowledge that will serve your brand for years to come!

Payments can be made by credit or debit cards online. Payment plans are available if needed.


Local brands I’ve worked with…